“I manage Google Ads accounts every day, and I kept seeing the same thing: good businesses quietly paying for clicks from job seekers, freebie hunters, and DIY-ers. Leo is the tool I wished existed — it does the boring search-term audit for you, every week.”
Chris — Google Ads specialist & founder of Leo
Named after my ginger cat, who also has a talent for catching things.
Three steps to stop the waste
Connect
Link your Google Ads account in two clicks. We only need read access to your search terms.
Scan
We analyse your search terms and flag the ones that are wasting your budget — job seekers, freebie hunters, and more.
Fix
Review the results and block wasteful terms with one click. We add them as negative keywords so they stop costing you money.
Eleven types of wasted spend we catch
Our classifier spots these patterns in your search terms — no AI hallucinations, just proven rules.
Common questions
Will this break my campaigns?
No. Leo only adds negative keywords — it never changes your bids, budgets, or ad copy. Negative keywords just stop your ads showing for specific searches. You review and approve every change before it happens.
Do you need write access to my account?
For the free scan, we only need read access to your search terms. If you upgrade to Pro and want one-click blocking, we'll ask for permission to add negative keywords — nothing else.
Is my data safe?
We only read your search term report. We don't store your ad copy, billing info, or campaign settings. You can disconnect your account at any time and we delete everything.
How long does a scan take?
Usually under a minute. We pull your last 7 days of search terms, classify each one, and show you the results with costs attached.
I already have a Google Ads manager. Do I still need this?
Even well-managed accounts leak money through search terms. Leo catches the patterns that slip through — it's a second pair of eyes, not a replacement for your manager.